Eating in Florence: La Pizzeria Sud at the Mercato Centrale

Pizza in Florence

Truth be told, we came to La Pizzeria Sud last year the day after some intense (and amazing) Tuscan wine tasting. At that time, we devoured pizza at this restaurant on the second floor of Mercato Centrale, thinking it was the best thing ever.

Upon our return this year, we decided to try it again, wondering if our, ahem, hangovers skewed our view last year.

Well folks, the results are in: this pizza is amazing no matter your previous day's activities! 

Mercato Centrale


First things first: this Mercato Centrale is beautifully redesigned to be a modern hub for all things food in Florence. We loved the energy!

When you arrive at Mercato Centrale, all the restaurant options are located upstairs. If you arrive close to lunch or dinner time, be prepared for the crowds. Go ahead and locate the pizza place -- it was among the best pizza we had in the city and we highly recommend it. You can either go up another flight of stairs and have a waiter serve you at a table overlooking the 2nd level, or simply wait around for a couple seats to open up on the 2nd level itself. (Don't worry, there seems to be fast turnover.) Both the 2nd and 3rd level options are fun and offer great people watching, it just depends on what you're looking for!

There are lots of other food options to choose from here at Mercato Centrale. But we met a couple who tried a different food spot and they weren't as enthused about it as we were with our pizza. 


We didn't mess around here: we each ordered the classic margherita, and as we mentioned, weren't disappointed for the second year in a row. These pizzas, like most in Florence, aren't meant to be shared. Order what you want and enjoy every's thin crust, after all!

The mozzarella is fresh and doesn't saturate the crisp crust (a huge plus that we learned about later in the week at our cooking class!). Also, it seems to come out of the oven in record time. 


We opted for bottles of the still water on this fine first full day in Florence. We had a lot of sightseeing to do afterwards!

After polishing off our pizzas, we grabbed some espressos at the counter across from the pizza place as a little digestif.

Mercato Centrale espresso


5 out of 5 stars

We love the pizza here, and we love the energy of the whole market. This is a more modern take on pizza, and one we highly recommend.

Just adjust your expectations -- if you're looking for a hole-in-the-wall authentic restaurant, this probably isn't what you're looking for. But we think getting a taste of the modern is a good way to mix up your stay in this charming old city. Plus, the price is multo bene!


Mercato Centrale Via dell'Ariento, 50123 Firenze, Italy

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